August 31, 2015
DermaSpa approached us to help them conceive a brand that unites a yoga practice and spa experience while positioning the brand as a leader in rejuvenating, healthy lifestyles.
Elegant, sophisticated, and with just enough modern panache; the DermaSpa brand targets affluent 30-40 year old women who want to maintain a youthful appearance through healthy lifestyles.
We captured the essence of rejuvenation, yoga, and healthy living by focusing on the lotus flower. It symbolizes being grounded, yet aspiring towards a more perfect being. The symbol was also drawn with one continuous line to capture the elegance and simplicity of the infinity symbol.
To further enhance the position of brand leader, we worked with Derma Spa to re-package their own line of skin products. Initially, this product was only sold in store. By re-positioning and creating a new, modern look for their product, they were able to market the product to retailers at a premium price point.