September 04, 2015
Suction is an apparel brand specializing in producing premium clothing that brings together local fabric-makers and fashion designers.
Our design proposal uses a strong icon to exalt the name of the business and it’s mission to pull people together. The brand style uses a versatile approach to identity systems and applications, while maintaining continuity through strong, consistent linework, and a simple clear symbolic expression. We used simple typographic treatments to dignify the text and to finish rounding up the brand’s premium yet youthful nature.
Our proposal is simple, destined to stand out with a younger, stylish audience with its simplicity and cleanliness against overwhelming and complicated apparel brands.